Why has your sizing changed?

If you've bought from us before, you may have noticed changes to our sizing from Small/Medium/Large to a Band Size and Cup Size. We've replaced our signature styles with improved fit and with new, and extended, sizes.

Based on your feedback and our commitment to providing the comfiest and most supportive undies ever, we have reviewed our fit and extended our sizes to cater for even more people. 

 

We've removed dual sizing in our undies, so you can find your go-to UK dress size in all our brief styles. We now have size 6-24 and we're working on extending this further.

For our bralettes, we have added additional sizes and you can shop by your band size. Our new sizing includes additional cup sizes in our Fuller Cup Styles, to ensure you get the best fit for your bust.

 

We've removed the rings in the straps, that customers found were sitting on their shoulders and causing discomfort. We've shortened the straps, whilst keeping the strap length adjuster, to offer the most support and we've upgraded the clasps, added padding for comfort and improved the adjusters across our bralettes.

 

We ALWAYS listen to you and have taken customer feedback and conducted extensive research, testing and fitting to fine-tune our fit. We'd love to hear your thoughts, and please continue telling us what you'd like to see from the Lemonade team next.

We know it will be a change but we really hope you understand that in order to ensure we can cater to as many people as possible we need to develop our products and always thrive for the best. Thank you for your incredible support and love.